Lyka is leading a new era of healthier dog food in Australia. Powered by real food and vet-formulated meals, the brand is challenging the status quo of canine nutrition.

I was hired to lead a strategic brand refresh, redefining how Lyka shows up in market and evolving the identity to reflect both its deep love for dogs and its real food difference.

This wasn’t just a visual update. I helped reshape the brand system from the ground up, developing the core design frameworks that now underpin packaging, EDMs, digital, print and advertising. The refreshed identity created a cohesive, scalable design language that could grow with the business while strengthening brand recognition across every touchpoint.

Creative director: Analise Burwood
Senior lead designer: Nadya Mendez
Illustrator: Eve o