Waymark Group

Waymark Group was born from Vinta, a group specialising in property development and management. The concept for the visual identity focuses on journeys and destinations and showing a sense of pace. It utilizes the route on maps, and roads as a visual device. It also incorporates white frames on developed photos to treat the photography. A Waymark stamp has been created to represent Waymark Hotels leaving a mark of quality.

Designed at uberbrand / Role : Concept development and rollout.